City center parking can be an issue no matter how large your vehicle can be. Smart decided to push the fact their vehicles can squeeze into the smallest spaces. Jung von Matt were approached to help communicate this characteristic to the public. Their final design solution was an over sized tear off pad each page containing a printed parking space that was perfectly sized for a smart car. Jung von Matt's work for smart shows how a concept can work on various levels, from communicating a USP point to providing a talking point and creating user intrigue.
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