In order to identify where the boundaries of graphic design lie, and to also distinguish examples of cutting edge design it is first important to understand what is currently pushing the limits of the profession. One example, in my opinion, is Koichiro Tanaka's Uniqlock, for international clothing brand Uniqlo. When asked to create some form of popular online attraction, whether it be a viral, or blog, etc aimed at the typical brand aware Uniqlo shopper Tanaka thought long and hard about how to keep the audiences attention via the Internet. He noticed that when something of significance is posted on a blog, it soon finds itself falling down a long list of other, more recent posts, hence rendering itself less significant. Tanakas answer to this was the Uniqlock.
The Uniqlock works, for me, as an example of something that is pushing the boundaries of graphic design in two ways. Firstly due to the observation made by the designer regarding the medium and the ways in which it has been tired. And also the consideration of the users experience with online forms of marketing.
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