Striking installation from Canadian agency Lee Burnett. 4,820 cans of Campbell’s Soup were stacked to create a supermarket installation that spells out the word 'Hunger'. The campaign was created to encourage shoppers to buy a can of Cambells soup and donate it to a local food bank. Over time the amount of cans in the stack reduced enabling customers to see how their own efforts can help tackle the issue of global hunger. Another strong example of a concept and environment collaborating to create impact.
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