Boundaries Workshop: Discussion summary

After discussing further research conducted with the group the conclusions were drawn regarding the audience of 'graphic design that pushes the boundaries of the profession'. Today on design observer I read an interesting article by Debbie Milkman that explored the difficulty between beliefs and our brand preferences. The article featured a really great analogy by Jonathan Bond and Richard Kirshenbaum of Kirshenbaum+Bond & partners:

“Consumers are like roaches. We spray them with marketing and for a time, it works. Then, inevitably, they develop an immunity, a resistance.”

This analogy helps us to understand, at this stage the way in which the advertising industry, and the job of the designer, is constantly evolving. Designers are continually being pushed by consumers to push themselves creatively it new ways. Evidence of this can be seen in a previous post concerning Uniqlo's Uniqlock.