Whilst still exploring the boundaries of graphic design & the work at the forefront of the profession one of the initial questions posed was; What makes graphic design "cutting-edge'. It can be argued that successful graphic design that is both current and cutting edge must be universal. How can something be defined as cutting edge if its not understood by many? A perfect example of a piece of advertising that could have been considered cutting edge is Fallons' Gorilla for Cadbury's. Not only was the ad a phenomenon, it was responsible for a 7% revenue growth for Cadbury's, shortly after a time when their products were being scrutinized for a salmonella scare, it has also received over 10,000,000 youtube views.Fallon's work can not only be arguably at the forefront of the industry for its popularity and successful track record, but more so for its online following. According to December 2008's issue of Creative Review two of its most recognized projects, the Sony Bravia balls and Play-doh were both being circulated on the internet before reaching the press and television. They became the talking point for internet users on forums across the web gathering hype and creating debate before they had even been aired. Therefor can the award winning work by Fallon be arguably at the Boundary of graphic design?
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