Advertising Eye Tracking Test Concept 2.

Many news publications and magazines feature multiple adverts from the same campaign. Sometimes these advertisements are exactly the same as the one featured only a few pages previous.

The aim of this experiment is to see how the eye interacts with repetitive advertising.

A series of volunteers could be exposed to a series of 5 different advertising campaigns in sequence. The process would then instantly be repeated 5 times.

Each time the ad is viewed the users eye movements will be recorded in under to further understand how the eye perceives repeat advertising.

The experiment would mimic reading a news publication with repeat advertising or watching the same commercial more than once (a common occurrence).