After discussing progress so far in a tutorial the project will be taking the following direction:
I will be Conducting an experiment that explores the way in which the human eye navigates around print based advertising. After testing a variety of individuals across a range of ages and sex’s the results will be documented.
However the project will focus not only on the experiment and the results of this, but with equal focus giving to the production process and how I will go about designing the experiment, and the environment in which it takes place.
No given format for the final project outcome has yet been determined, however, at this early stage a high levels of information are expected to be recorded throughout the experiment so possibly something in book format may be suitable.
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