EMP: Defining visual bombardment

Although there is no official definition for this term, within an advertising context, I feel that visual bombardment can be explained via this story from Pete Barry’s book, The advertising concept book.

Barry is asked by a student, ‘Why bother to do anything creative? Why not just keep telling consumers what the product is?’ The student continues, ‘Why not do what our local car dealer does. He has the worst TV ads in the world. He’s on all the time, a different ad each week. Everyone finds him annoying, and yet he’s made a million from it.’ Barry replies: ‘The only reason why he’s making so much money is because his ads are on all the time. He’s boring people into submission. They get brainwashed. They forget whether they even like the ad. Plus, it’s a regional ad, so the media is relatively cheap, and he wont have as much competition as a national brand. But most importantly, I guarantee he’d be even richer in the long run if he did one great ad, rather than a hundred terrible ones’.
Although there is no definition for this term, within an advertising context, I feel that visual bombardment can be explained via this story from Pete Barry’s book, The advertising concept book.

Barry is asked by a student, ‘Why bother to do anything creative? Why not just keep telling consumers what the product is?’ The student continues, ‘Why not do what our local car dealer does. He has the worst TV ads in the world. He’s on all the time, a different ad each week. Everyone finds him annoying, and yet he’s made a million from it.’ Barry replies: ‘The only reason why he’s making so much money is because his ads are on all the time. He’s boring people into submission. They get brainwashed. They forget whether they even like the ad. Plus, it’s a regional ad, so the media is relatively cheap, and he wont have as much competition as a national brand. But most importantly, I guarantee he’d be even richer in the long run if he did one great ad, rather than a hundred terrible ones’.