A campaign for Audi by BartleBogleHegarty design to put to sleep confusion about Audi's use of the term Quattro. Many car enthusiasts see the word Quattro and associate this with the famous 80's Audi Quattro rally car (below), not Audi's intelligent automotive grip system. BBH cleverly link Audi's 'intelligent grip system, with the human intelligence that controls the way humans grip things. Great comparison and striking imagery.
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