Play-Doh, Sony Bravia

After two great ads supporting Sony's Bravia range Sony have called upon the services of London video based advertising company fallon and leading british animation company passion pictures. The video uses the classic stop motion technique to show the colorful journey of a ball of play-doh across San Fransisco. Over 40 animators were responsible for 189x2ft rabbits, 150x1ft cubes, a 30ft giant rabbit and a 10ft x 20ft purple wave – all made from 2.5 tonnes of plasticine. Never before have so many animators worked together on the same scene. The video, and the amazing website can be found here