Cool is conservative fear dressed in black...

Just come across this guy, Bruce Mau, a Canadian designer who studied Design in Torotno and left just before graduation. Since then he has worked for Fifty Fingers, Pentagram UK and more as well as serving as the Creative Director of I.D. magazine. Today he's the Director of self-titled design establishment "Bruce Mau Design". Since establishing BMD he's published this manifesto. I was yet to come across a design manifesto that I found to be interesting enough to read fully until I found this one so I thought it'd be worth a post. enjoy.